1. Project Overview:

I have assisted multiple eCommerce lifestyle and skincare brands in overcoming underperforming Facebook ad campaigns, leading to measurable growth in sales, return on ad spend (ROAS), and brand visibility.

Despite having strong product offerings, many of these clients encountered common challenges:

•  High ad spend with low conversions – Poor audience targeting 
•  Weak ad creatives 
•  Inefficient or missing tracking setups (Meta Pixel) 

2. Their goals were clear: 

•  Increase online sales.
•  Improve ROAS.
•  Lower cost per click (CPC) and cost per purchase.
•  Build brand trust and engagement.

3. Challenges Across Projects The projects faced several challenges, including:

•  Ineffective or missing sales funnels.
•  Poor audience segmentation.
•  Lack of retargeting strategies.
•  Inefficient creative strategies.
•  Misconfigured or absent Meta Pixel tracking.

4. My Approach & Solutions For each project, I implemented a tested, data-driven Facebook Ads strategy:

•  Audience Research: Developed high-converting custom and lookalike audiences.
•  Creative Development: Created compelling, attention-grabbing ad creatives.
•  Full-Funnel Strategy: Executed campaigns across Awareness, Consideration, Conversion, and Retargeting stages.
•  Pixel & Event Setup: Fixed or installed the Meta Pixel for accurate event tracking.
•  Ongoing Optimization: Utilized A/B testing, performance monitoring, and data analytics to enhance results.

5. Results Achieved The outcomes of my strategies included:

 💰 ROAS ranging from 3.2x to 5.8x, depending on the product niche and sales funnel.

 📉 25% to 50% reduction in cost per purchase.

 📈 2x to 4x increase in conversion rates.

 👥 Expanded retargeting audiences by up to 400%.

 🔁 Increased repeat buyers through strategic retargeting and dynamic product ads.