🧑‍💼 Clients Overview & Goals :

Over the past year, I’ve worked with several eCommerce clients across diverse niches — including skincare, fashion accessories, and home décor — all looking to grow their online sales using Google Ads. Each client had specific goals, such as:

– Boosting product sales with high ROAS Reducing cost per conversion Improving ad engagement and brand visibility Scaling successful campaigns without losing profitability.

⚠️ Challenges Faced:

Across these projects, I encountered common yet critical challenges:

 – Poorly structured ad accounts from previous campaigns.

 – Irrelevant or broad keyword targeting.

 – Low conversion tracking accuracy.

 – Limited understanding of audience segmentation.

 – Lack of ad copy that resonated with target customers.

🧠Strategy & Solutions (Short Version):

 – Keyword & Audience Research: Focused on high-intent keywords and segmented audiences for better targeting.

 – Optimized Campaign Structure: Built clean Search, Shopping, and Display campaigns aligned with buyer intent.

 – Ad Copy & Creatives: Crafted persuasive, benefit-driven ad copy and tested visuals for higher engagement.

 – Accurate Conversion Tracking: Set up GA4 and GTM to track real actions and optimize based on data.

 – Performance Optimization: Continuously refined bids, paused low-performers, and scaled what worked.