**Project Overview**

To improve marketing ROI and enable accurate ad performance tracking, I integrated the LinkedIn Insight Tag and Pinterest Tag on my website. The goal was to track conversions, optimize future ad campaigns, and gather audience insights for remarketing efforts.

**Key Tasks**

– Integrated the LinkedIn Insight Tag across the website for event.

-based tracking (form submissions, page views, etc.).

– Installed and configured the Pinterest Tag with custom conversion events.

– Verified successful tag installation using LinkedIn Tag Helper and Pinterest Tag Helper.

– Mapped out the user journey to ensure accurate funnel-based tracking.

– Set up custom conversions and tested events for reliability.

– Ensured GDPR compliance through cookie consent implementation.

**Results**

– Achieved accurate tracking of visitor actions from both ad platforms.

– Prepared for retargeting campaigns and created lookalike audiences.

– Enhanced ability to measure ROI for future ad campaigns.

– Established a data-driven foundation for scaling marketing efforts across platforms.

**Tools Used**

– LinkedIn Insight Tag

– Pinterest Tag

– Google Tag Manager

– Tag Assist / Debug Tools